โ† Discover Korea
INDUSTRY

From the Factory Floor to a Robot-Staffed Office

What Korea makes, read one building at a time

In sixty years Korea went from selling wigs and plywood to putting up an office building where robots deliver the coffee. This track follows that change through actual places rather than a timeline. For each site we cover what is technically remarkable, where it belongs in the country's industrial history, and, honestly, whether you can go and see it.

๐Ÿญ Five stages of Korean industry

๐Ÿงญ Sites

NAVER 1784
An office building where people and a hundred robots clock in together
Jeongja-dong, Bundang-gu, Seongnam, Gyeonggi Province (Jeongja Station) ยท Broke ground 2018, completed February 2021
NAVER's second headquarters, and a building the company calls a giant testbed for its own technology. Self-driving robots deliver coffee, a separate bank of elevators runs for robots only, and employees enter by face recognition rather than an ID card. It is often described as being in Pangyo, but the actual address is Jeongja-dong in Bundang. If you want to see a Korean industrial site that is not a factory, this is the first building most people name.
RookieRoboportARCPrivate 5G network
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Samsung Innovation Museum (S/I/M)
From an Edison light bulb to memory chips: 150 years of the electronics industry, stacked across five floors
129 Samsung-ro, Yeongtong-gu, Suwon, Gyeonggi Province (inside Samsung Digital City) ยท Opened 21 April 2014
This is an electronics museum that Samsung Electronics built inside Samsung Digital City in Suwon. It is easy to assume it is a showroom of the companyโ€™s own products, but the displays start somewhere else entirely: with an Edison light bulb and a Leyden jar, objects made by other companies in other countries at the starting point of the industry. Visitors begin on the fifth floor and work their way down one floor at a time, so the route itself carries you from the age of inventors to the age of corporations and on to the products of today. It is also one of the rare sites on this track that anyone can enter with nothing more than a reservation.
Gallery 1, The Age of Inventors (5F)Gallery 2, The Age of Corporate Innovation (3F)Gallery 3, The Age of Creation (2F)Samsung Electronics digital history hall (1F)
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Hyundai Motor Ulsan Plant
Five car plants and a private seaport on a site 670 times the size of a football pitch: the largest single automobile plant in the world
700 Yeompo-ro, Buk-gu, Ulsan (Yangjeong-dong) ยท Established 1968
Hyundai Motor built this plant in Ulsan in 1968. Five vehicle assembly plants, an engine and transmission plant, and a private dock where three 50,000-ton ships can berth at once all sit on a single site, which is why the company describes it as the largest single automobile plant in the world. The Pony, Koreaโ€™s first car of its own design, went into mass production here in 1975, and the Excel that reached the United States in 1986 came off these lines too. It is the one site on this track where members of the public can book a visit and watch an assembly line at work.
The assembly line in Plant 3Engine and transmission plantThe export dockThe cultural center exhibition hall
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POSCO Pohang Works and Park1538
The sandbar on Yeongil Bay where Koreaโ€™s first molten iron ran, with a visitor complex next door that is free to enter
Nam-gu, Pohang, North Gyeongsang Province (visits at Park1538, 5-11 Donghaean-ro 6213beon-gil) ยท Construction began 1970, first phase completed 1973
Koreaโ€™s first integrated steelworks, built on a sandbar at Yeongil Bay in Pohang. Construction began in 1970 and the first molten iron ran from Blast Furnace No. 1 on 9 June 1973; that iron became the material for shipbuilding, cars and construction, and the heavy and chemical industry drive of the 1970s began to actually turn. The site now covers about 9.5 million square meters, wide enough to hold more than twenty Jamsil Olympic Stadiums, and it keeps a dock inside the fence where ships carrying iron ore and coal tie up directly. The door visitors use is Park1538, a complex opened in 2021, where the exhibition hall, the history museum and the steelworks tour are all free.
The blast furnace and 1538 degreesAn integrated steelworksThe private harborPark1538
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G Valley Industrial Museum
Sixty years on a single floor: how a complex that began by exporting wigs and sewn goods became a digital industrial district
38 Digital-ro 26-gil, Guro-gu, Seoul (3rd floor, G Tower) ยท Opened in 2021
A Seoul city museum that fits sixty years onto one floor: the years in which the Guro Industrial Complex became the Seoul Digital Industrial Complex and then G Valley. Almost nothing survives of the export-driven light industry of the 1960s. Knowledge industry centers now stand where the sewing workshops and wig factories were, and this exhibition hall is where you can still see that period with your own eyes. It holds four permanent zones and a media library, and admission is free.
Four permanent zonesObjects from the light industry yearsRotary telephones and lensesThe media library
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Pangyo Techno Valley
An industrial site with no smokestack and no assembly line: the street where the headquarters stand together is itself the factory of this era
Around Sampyeong-dong, Bundang-gu, Seongnam, Gyeonggi Province ยท Broke ground 2006, project completed December 2015
An IT-centered industrial complex that Gyeonggi Province built inside the Pangyo new town. Across about 660,000 square meters around Sampyeong-dong stand the headquarters of game, internet, software and bio companies, and you can walk in from Pangyo Station. There is no exhibition room here, though, and no tour route. No way in to the companies themselves is open, so what you see here is the buildings and the streets, and the people moving among them.
Online gamesMessengers and platformsInformation securitySoftware and internet services
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๐Ÿ“š Where to go next

๐Ÿข Korean Company Archive
From Doosan in 1896 to Kakao in 2010: economic history through the founding and growth of 13 companies
๐Ÿ“– Unit 6: Modern & Contemporary
Economic development plans, the Miracle on the Han River and the 1997 crisis: the exam-facing backbone of this story
๐Ÿ“ˆ The Miracle on the Han River
Compressed growth in a single chart: income per person from 1960 to today

This is not company PR. Instead of shifting figures like sales or rankings, we stick to facts about the buildings and the technology, and we quote rather than repeat the language companies use about themselves. Where there is no public tour, we say so.